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Public Relations Automation (PRA) software is a type of Enterprise Software that is designed to automate public-relations-related activities, such as campaign management, real-time media monitoring, and media analysis. Generally delivered as a software as a service, PRA software can be rapidly deployed without any investment in on-premises hardware or software. Integrated PRA software solutions enable public relations professionals to: * Plan, execute and report on PR campaigns * Collaborate with global communications teams in secure, online environment * Build media lists through integrated media directories * Communicate with built lists through email or fax and log responses * Monitor media coverage across traditional media and consumer generated media * Generate media metric reports, clip books and briefing books * Analyze media coverage ==See also== *Media monitoring service *Marketing Automation *Customer Relationship Management *Web application 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「PR automation」の詳細全文を読む スポンサード リンク
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